CREATIVE DIRECTOR / ART DIRECTOR
A.I. LOVE
CLOSEUP
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If two A.I. bots can fall in love despite firewalls, differences, and digital awkwardness, what’s stopping humans?
This 12-hour activation by Closeup enabled unscripted bot-to-bot interaction to reveal one powerful truth: love knows no boundaries, not even artificial ones. If machines can connect beyond logic, surely humans can overcome fear, bias, and labels to do the same.
Awards –​​​
One Show: 1 Merit
AdFest: 1 Silver, 2 Bronzes
Spikes Asia: 1 Bronze
M.A.D. Stars: 3 Crystal​​
Creative Circle Awards: 4 Golds, 2 Silvers,
1 Bronze, 2 Finalists
UNMUTE DANIEL
THE CHILDREN'S SOCIETY​
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Making use of technology to give cyberbullying a voice, this campaign turned silence into sound.
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By embedding inaudible signals into posters, Shazam was repurposed to detect what the human ear cannot. What once helped identify songs now helps identify suffering, giving voice to those silenced by online abuse and empowering others to recognise and respond to the signs of cyberbullying.
Awards –​​​
D&AD: 1 Shortlist
Spikes Asia: 1 Bronze
AdFest: 1 Shortlist​​
Creative Circle Awards: 1 Gold, 2 Silvers, 4 Bronzes
A.I. LOVE
PRESENTATION BOARD
UNMUTE DANIEL
PRESENTATION BOARD
LIFE MELODIES
SIGNIA​
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Radio spots that double as hearing tests. By modifying familiar tunes into powerful tools for early hearing loss detection, these radio spots include frequencies commonly missed by older adults.
If the melody sounds off, it's a cue to get your hearing checked, using music to help millions tune into their health.
Awards –​​​
ONE SHOW: 1 Silver
M.A.D. Stars: 1 Crystal​​
Creative Circle Awards: 3 Bronzes, 9 Finalists
LIFE MELODIES
PRESENTATION BOARD
AUDIOBOOBS
SMILEMAKERS​
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From self-pleasure to self-care, this bold campaign hijacked the growing trend of listening to audiobooks and used pleasure as a pathway to health.
It encouraged women to prioritise breast checks in a way that’s empowering, inclusive, and impossible to ignore. Where traditional health messaging fell flat, intimate storytelling made the message memorable and potentially life-saving.
Awards –​​​
AdFest: 2 Bronzes
Spikes Asia: 1 Shortlist​​
Creative Circle Awards: 3 Bronzes
AUDIOBOOBS
PRESENTATION BOARD
TASTE THERAPY KIT
KNORR
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When long Covid-19 robbed millions of their sense of taste and smell, Knorr stepped in with a science-backed solution.
By combining scent training, expert-formulated essential oils, and comforting Knorr soups, the initiative helped sufferers retrain their senses. The campaign proved that recovery could start with something as simple and powerful as taste.
Awards –​​​
Cannes Lions: 1 Shortlist
M.A.D. Stars: 1 Crystal​​
Creative Circle Awards: 2 Bronzes, 2 Finalists
TASTE THERAPY KIT
PRESENTATION BOARD
EAT ME IF YOU DARE
KNORR
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There is a more sustainable way to feed the world, and it doesn’t have to come from meat.
We challenged Gen Z social influencers to normalise insects as alternative proteins, turning a TikTok trend into a movement. What was once considered gross became a symbol of guts, shifting mindsets and sparking a new appetite for change, one bite at a time.
Awards –​​​
Cannes Lions: 1 Shortlist
ANDY'S: 1 Shortlist​​
Creative Circle Awards: 3 Silvers, 2 Bronzes, 2 Finalists
EAT ME IF YOU DARE
SOCIAL INFLUENCER KIT
MASERATI X FRAGMENT
MASERATI
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To connect with a new generation of car owners who value street credibility over convention, Maserati teamed up with the Godfather of Streetwear, Hiroshi Fujiwara, founder of Fragment.
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We didn’t just launch a car. We turned it into a cultural drop.
Awards –​​​​​
Creative Circle Awards: 2 Finalists
PRESENTATION BOARD
MASERATI X FRAGMENT
PRESENTATION BOARD