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CREATIVE DIRECTOR / ART DIRECTOR
STRESS CAUSES DANDRUFF
CLEAR
Stress doesn’t just weigh on your mind. It shows up on your scalp. Backed by science and brought to life through the intense, expressive and artistic movements of Japanese Butoh, this campaign turns everyday stress into performance art.
From the Bridezilla unravelling over what might go wrong, to the bullish boss breathing down your neck, to the tiny tyrant having a meltdown.
These aren’t just bad days. They’re dandruff triggers. Because when life gets under your skin, it gets on your scalp too.
Awards –​​
Cannes Lions: 1 Gold
One Show: 1 Merit
Spikes Asia: 1 Silver, 1 Bronze
AdFest: 1 Bronze
Creative Circle Awards: 1 Gold, 7 Silvers, 9 Bronzes
BRIDEZILLA
BULLISH BOSS
TINY TANTRUM
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