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STRESS CAUSES DANDRUFF

CLEAR

 

Stress doesn’t just weigh on your mind. It shows up on your scalp. Backed by science and brought to life through the intense, expressive and artistic movements of Japanese Butoh, this campaign turns everyday stress into performance art.

From the Bridezilla unravelling over what might go wrong, to the bullish boss breathing down your neck, to the tiny tyrant having a meltdown.

These aren’t just bad days. They’re dandruff triggers. Because when life gets under your skin, it gets on your scalp too.

Awards –​​

Cannes Lions: 1 Gold

One Show: 1 Merit

Spikes Asia: 1 Silver, 1 Bronze

AdFest: 1 Bronze

Creative Circle Awards: 1 Gold, 7 Silvers, 9 Bronzes

BRIDEZILLA

BULLISH BOSS

TINY TANTRUM

THANK YOU FOR VISITING

©ANG SHENG JIN – LAST UPDATED 2025

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